Meaning goes down…

Cryptocurrency podcast adverts are literally insane. Do the advertisers think we don’t remember what happened to Sam Bankman Fried?

Crypto exchange Kraken in particular has been spending like a drunken sailor on podcast adverts that try to normalise the use of crypto, speciously (if ambitiously) comparing it to um… songwriting? Here’s a brief piece I wrote on Linkedin.com, providing a copywriter’s perspective on the increasingly deranged ways podcast advertising is written.

Read the piece.

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