In all the breathless AI coverage, it can sure seem that way. In the excitement post-ChatGPT many have somewhat overlooked tech companies’ tendency to oversell and under-deliver. At the same time, the ability to automate the once unconscious creative act, is itself interesting (if also depressing).
It’s an interesting and seemingly inescapable topic, so I wrote an article for new European magazine group, EM Guide, back in September 2024. I’m no tech writer, but I thought it was worth teasing out what generative AI tools seem to mean for the worlds of writing, music and image making.
You can read the piece here: